Your morning should make you glow, not crash.

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the K-Breakfast:
your new morning ritual

aru is inspired by misugaru (미숫가루), a traditional Korean drink often consumed as a breakfast substitute.

Ready in under 45 seconds, it provides sustained energy, lasting satiety, and remains light on the stomach.

Thanks to Grain Glow™, our signature blend of whole and sprouted grains, start your day with a breakfast that nourishes you from the inside out.

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only 200 discovery boxes

Sign up for free to pre-order one of the 200 discovery boxes.

You will be notified a few days before the general public of the opening of pre-orders in early September, to try and receive your box.

And if all 200 discovery boxes are already gone, don't worry: the official launch of Aru will follow a few days later.

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FAQ

WHAT IS MISUGARU?

Misugaru is a nutritious and satisfying traditional Korean drink consumed for generations. It is a blend of grains roasted and ground into a fine powder. Traditionally consumed cold, as breakfast or a snack, misugaru can also be consumed hot.
aru is a reformulated version adapted to modern lifestyles: sprouted and whole grains, 0 added sugar, 0 preservatives, 0 additives, impeccable solubility.
HOW TO PREPARE YOUR MISUGARU?

Pour prepare, pour 200mL of milk of your choice (plant-based or cow's milk) or water into a shaker or blender, add 18g of aru misugaru, shake for 30 seconds. It's ready, all you have to do is enjoy.
WHAT DOES MISUGARU TASTE LIKE?

Misugaru often has a seedy or cereal-like taste.
Aru®, on the other hand, is milder, with a nutty or slightly toasted puffed rice flavor. Our consumers often describe it as tasting like "Smacks" or "Kinder Country" but without the sugar, or "rice cakes, but less processed." It's delicious and comforting.
CAN ARU REPLACE MY BREAKFAST?

Yes. aru® is formulated as a breakfast or snack replacement. Its whole and sprouted grains provide complex carbohydrates, proteins, fiber, micronutrients, and GABA for stable energy. Prepared with soy or oat milk, you'll get around 7-10g of protein per glass.
IS ARU SWEET?

No, aru® contains no added sugar. aru is only grains selected for their benefits and their micronutrient and GABA content.
I AM LACTOSE INTOLERANT, CAN I EAT THIS MISUGARU?

Yes. aru® does not contain milk or traces of dairy products. You prepare it with the plant-based milk of your choice: oat, almond, soy... The product is 100% plant-based.